---
id: KB-CC-016
url: https://app.codecontract.io/help/contacts-and-channels/what-time-to-send
idioma: en
categoria: contactos-canales
audiencia: usuario
nivel: basico
actualizado: 2026-08-13
tambienEn: [es]
relacionados: [KB-CC-002, KB-CO-014]
citadoPor: [KB-AD-017, KB-CC-020]
---

# What time to send

_The same message answered or ignored depending on when it lands, and the hours to avoid._

**Responde a:** best time to send a request · schedule sends for the next day · sending messages out of hours · when to chase a supplier

Content decides whether they answer well; timing decides whether they answer at all. It is the cheapest adjustment there is — it changes not a word of the message — and the least used, because almost everything gets sent when the sender has a gap, not when the recipient can deal with it.

## How each moment behaves

| When it lands | What usually happens |
| --- | --- |
| First thing in the morning | Read attentively; it is when outstanding items get cleared |
| Just before lunch | Read and deferred, and deferred is forgotten |
| Mid-afternoon | Works well for anything needing calm reading |
| Friday afternoon | Answered on Monday, if at all |
| Out of hours or at weekends | It arrives, it irritates, and it speeds up nothing |

> [!IMPORTANT]
> The last row matters more than it seems when you write to people rather than companies. A message to a phone on a Sunday night does not bring the reply forward and does leave the impression that you are the disorganised one. If you write it then because that is when you can, schedule it for Monday: the effect on you is nil and on the recipient, considerable.

## What does change the outcome

1. **Schedule instead of sending** — Write when you can and let it go out when it should. That is half this article.
2. **Match the recipient's working day** — A bakery, an accountancy firm and a law office do not start or finish at the same hour.
3. **And do not send two things the same day to the same person** — The second competes with the first and usually both lose.

> [!WARNING]
> Watch time zones when writing abroad. A send that leaves at nine in your morning lands in the middle of the night across much of Asia and late afternoon in parts of the Americas; and automatic reminders inherit that hour unless scheduled. It is the commonest reason an international campaign gets far less response than the same campaign at home.

## With reminders

**En corto**

- Spaced out, not daily: daily chasing teaches people to ignore you.
- At different times from each other, in case the hour was the problem rather than the message.
- And with an end: by the third, it stops being chasing and becomes your decision.

> [!NOTE]
> Scheduling a send counts as one action, just like sending it now: waiting until Monday costs nothing extra. What does add up is resending the same thing three times because each send landed at an hour when nobody was going to open it.

**Is there a magic hour?**

No, but first thing in the recipient's morning beats the rest almost always.

**What if it really is urgent?**

Then the hour is now, and better through a channel that reaches a phone.

**Can reminders be scheduled too?**

Yes, and it makes sense: let chasing go out at a good hour rather than whenever the clock fired.

## Ejemplos

**A company sends its requests on Friday afternoon, which is when it has time.**

- Writes them Friday and schedules them for Monday first thing

→ First-request response rises without changing a word of the message.

**The notice goes out on a Friday afternoon.**

- Schedules the send for Monday

→ The notice arrives when somebody can act on it.

**The notice arrives in the middle of the night and irritates.**

- Sends within reasonable hours

→ The notice does not create resistance.

**It goes out in August and nobody replies.**

- Adjusts dates to the sector's calendar

→ Response rates do not collapse.

**It goes to a recipient in another time zone.**

- Schedules by their local time

→ The notice arrives within their working day.

**Every notice goes out at the same time and saturates.**

- Spreads the sends out

→ Each notice is read separately.