Integrations
Making it look like you, not us
An email that looks like yours gets opened; one that looks like a tool does not.
The third party you ask for documents does not know you as a customer of some platform: they know you. If the email arrives with branding they do not recognise, the reasonable first reaction is suspicion — and they are right.
What you can set
| Element | Effect on the recipient | Effort |
|---|---|---|
| Logo and colour | They recognise who it is at a glance | Five minutes |
| Sender on your domain | Mail lands where it should, not in spam | Ten minutes of your IT person's time |
| Own domain on the link | The link does not look third-party | A little configuration |
Important
Of the three, the sender on your own domain changes the most. It is not cosmetic: an email claiming to come from you without being able to prove it is treated as suspicious by filters, correctly.
What not to hide
That the signature or the sealing is provided by a platform is not something to conceal: it is part of why the document holds. Branding is so people recognise who is writing, not to disguise how it works.
Worth knowing
If you send to third parties who do not know you — new suppliers, a client's clients — this matters more than any improvement to the wording.
›Do signers see it too?
Yes, in the email and on the page it opens.
›Do I need IT help?
Only for the domain, and it is a ten-minute change.
›Can branding differ per team?
It depends how your organisation is set up; ask if you operate several brands.
A real case
The situation
A company sends requests to suppliers who do not know it and half never reply.
What you do
- Adds its logo and colour
- Its IT person authorises sending from the company domain
What you get
Open rates rise markedly without changing a word of the text.
The situation
A supplier receives the notice, does not recognise the sender and deletes it as suspicious.
What you do
- Configures sending from your own domain
- Uses a subject naming your company and the reason
What you get
The email gets opened because the supplier recognises who is writing.
The situation
The screen the supplier sees looks nothing like your website.
What you do
- Applies your logo and colours to the external portal
What you get
The supplier proceeds confident they are in the right place.
The situation
The custom domain is half configured and emails go to junk.
What you do
- Completes the records your IT asks for
- Verifies with a test send before the first round
What you get
The first campaign does not start with half of it in the bin.
The situation
Each department uses a different signature on notices.
What you do
- Unifies the communication template
What you get
The supplier receives a coherent message whoever it comes from.
The situation
Branding is configured and nobody checks how it looks on a phone.
What you do
- Sends themselves a notice and opens it on a handset
What you get
What looks wrong is fixed before anyone outside sees it.
This article answers
- customise emails with my logo
- use my own domain for sends
- hide code contract branding
- white label sends